#WisdomWednesday C2C Mini-Blog: Passion. How do you define it?

#WisdomWednesday C2C Mini-Blog by Greg B.

What or who are you truly passionate about? But, before you answer consider what it means to be passionate.

Often, we use this word to express strong emotions or sentiments within ourselves. However, they do not convey the ROOT meaning of the word “passion.”

A brief study reminds us that the word ‘passion’ is rooted in the Latin passio, ‘suffering.’ So, while we often equate passion to emotions or feelings this word goes much deeper.

Your passion is something for which you are ready and willing to endure pain.

Get clear on your passion… for only a few can endure the test of pain.
Written by Greg, our Performance and Executive Coach: Book your free 15-minute laser coaching session with Greg Here

Dear Single Parent on Valentine's Day, You're Not Alone

by Jeanene, our Relationship Coach

“Even after all this time, the sun never says to the earth, ‘You owe me.’ Look what happens with a love like that. It lights up the whole sky.” ~ Hafiz

We walk into the pharmacy to pick up some shampoo and there it is; an entire aisle of chocolate hearts and pink stuffed animals.  Or we stop by the grocery store to buy some milk only to be bombarded again with cards for “my sweetheart”, bouquets of flowers and heart-shaped donuts.

It is February 14th and it seems everywhere we look there is a constant reminder of our past failure in love.  Valentine’s Day can be one of the loneliest day’s as a single parent but, only if we focus on one type of love.  It can be hard to not focus on the romantic dinner we may be missing out on but, we have so much more love in our lives than most.

We have tiny humans that look at us like we are superheroes. We have the opportunity to experience unconditional love that is so pure and bright it could never be rivaled by another. And, we get to experience the ultimate joy of loving these little monster with our entire being, not just one day of the year but, every single day.

Because the bottom line is, as a single parent it is never really about us…it’s about them.

So, spend this special day not focusing on missing out on something you don’t have but, celebrating love with the most amazing and valuable people in your life, your children.

They are counting on you to give them kisses and hugs (and probably one of those dreaded bears holding a heart).  They look to you as an example of what love is and will learn give to others the same way you give to them.

One day, you will no longer be single and you will have someone in your life that loves you the way you have always longed to be love.  You will be able to share your love with them and the love of your children as well.

But, today you get to celebrate love with little ones who think you control the world. So, cherish every moment you get alone with them because one day soon, it won’t just be you and them anymore.

 Check out my profile and get a free 15-minute laser coaching session with me!

#WisdomWednesday C2C Mini-Blog: House of Mirrors

#WisdomWednesday C2C Mini-Blog by Greg B.

One of the top limitations in leaders today is obsessing with their flaws.

It’s like this… Imagine you are in a house of mirrors. Mirrors on the walls, on the ceiling, even on the floor. There you are lights on and every flaw is visible…. Kinda like public speaking… except you are focused on every flaw, every weakness, and every shortcoming there is about you.

In this house of mirrors, we disengage from the real world and use our shortcomings blindfold ourselves.

#WisdomWed Tip: Get out of that room and get into the real world!!

Which of the following flaws are you obsessing about?

– Not good enough
– Wrong Education
– No Network
– What if… I get rejected?
– No one wants to work with me
– I really don’t offer any value

Written by Greg, our Performance and Executive Coach: Book your free 15-minute laser coaching session with Greg Here

The Secret to Building a Profitable Business

by Leisa, our Business Strategist and Money Coach

I wanted to share with you a story about my friend, Celeste.  She totally had me fooled.

From the outside, Celeste was living the life that most people aspire to.  She has a growing business with tens of thousands of followers, is regularly being interviewed by podcasters and radio shows, and recently launched a new book.  She’s great at coaching her health and wellness clients and they see big transformations as a result of working with her.  It has taken her several years to get to this level and she’s excited about the future.

Celeste’s online business allows her to work from home and she makes a solid 6 figure income.  Certainly, that’s most entrepreneur’s dream.

But appearances on the outside rarely tell the whole story.

When Celeste confessed she actually feels a great deal of frustration because no matter how much money comes in there never seems to be enough.  That the hundreds of thousands of dollars that flow into her business go towards paying bills to keep her business running and taking care of expenses.

And at the end of the day – she’s got nothing left to show for her hard work.

She’s pouring her heart (not to mention her time, energy & money) into her business and most days it seems to be working.

But with every level of achievement comes yet another investment.

And that moment, that feeling of having arrived remains just out of reach.

Many business owners find themselves in the same pickle as Celeste.  They are motivated, passionate and successful but still find themselves struggling to put the pieces together so they can reach their peak potential.

I’ve found that until we get clear by doing the inner work of knowing what we really want to achieve combined with the outer work around growth and profitability, we can easily end up spinning in circles with our business.  Plus no business can survive for a long time without solid profitability.

To shift things around you must begin to change your heart and mind around these critical areas – including the stories you tell yourself.  And delve into releasing the beliefs that hold those stories and less than savvy financial habits in place.  So you can finally begin to turn the dial towards gaining the things you most want in life including more freedom and more joy.

To be able to do that though you have to stop hiding behind outward appearances and ask yourself some important questions:

#1. What is holding me back from becoming consistently profitable?  When I look at my numbers, what are they trying to tell me? If you aren’t sure, this is a great reason to find a coach or mentor who can help take a deep dive look at both your financials combined with your overall strategy.  Bringing in a fresh set of eyes to explore what is working and what is holding you back.

#2. Do I know my highest and most important goals and if so, am I on target to achieve them?  If not, I have a helpful exercise called The Business Flower Assessment Tool that helps you get really clear on your objectives in your business.  I’ve found that when we ask ourselves really good questions, the things we most want start to get clear.  Part of the reason our profitability may not be where we want it to be could have to do with the products and services we are providing into the marketplace and the amount of leverage we are (or are not) creating in our business.

#3. What are the exact steps I need to take over the coming 90 days to ensure that my company is reaching its growth and profitability targets and also achieving my fulfillment goals?  Take time to write a detailed action plan that allows you to take incremental steps every day without procrastinating or wasting time doing things that don’t help your bottom line.

When you put these three steps together, you’ll likely be amazed at what you learn about yourself, your business and what steps to take next to create the profitable business of your dreams!

Check out my profile and get a free 15 min laser coaching session with me!

#WisdomWednesday C2C Mini-Blog: Activity vs Action

#WisdomWednesday C2C Mini-Blog by Greg B.

Activity is busy work. Reading emails, surfing the web, social media, chatting with co-workers, or plain goofing off.

Action is decisive and deliberate movement towards your goal. It’s making the phone calls, persuading your prospects, writing copy, signing the contracts, delivering your products and services.

#WisdomWed Tip: Replace one activity with a productive action.

If you don’t your competition will! 
Written by Greg, our Performance and Executive Coach: Book your free 15-minute laser coaching session with Greg Here

The Informational Interview: A Valuable Investment

by Tad M., our Career/Negotiation Coach

Let’s say you want to build a table. You’ll be able to get some general directions on the Internet, from a book, or in a magazine, but you specifically want a tiger maple round table with six legs at an odd height. It will be hard to find an article specific to your project. You’ll be able to find some plans that you can try to adapt, but you’ll be missing a fair amount of important information, like:

  • What happens to tiger maple when you cut it in a circle (with the grain, against the grain, and across the grain)?ChairChairChair
  • What’s the best way to design a six-leg table with a round top and an odd height?
  • How will your particular tools handle the job?

Answering these questions will give you the best chance of success. You can probably talk with someone where you purchased the wood about how it will act and react. You may be able to reach out to a furniture maker about the legs, and a manufacturer’s rep can give you insights into your tools.

If you do the project without these conversations, it will probably end up with chips, tear-out, and irregularities in the wood. And, the legs may not look quite right with the rest of the table. You have to reach out to those who have gone before you to get the inside scoop.

A job search is no different. How do you think someone will do if they interview with a hiring decision maker for a job without knowing:

  • Skills they’ll need
  • Common best practices
  • Trends in the field
  • Leaders’ expectations
  • Differences among the companies in that field
  • How the field or company defines success
  • Who the thought leaders are and what they’re saying
  • What people in the field are currently trying to accomplish
  • What types of people succeed, and which do not
  • What is valued by leaders
  • What the culture is like
  • What’s important to the hiring decision maker, beyond the job description

It’s unlikely they will get the job.

How can you get that kind of information? Most people say, “The Internet!” Sure, some of it. But, where can you get the most in-depth, in-context, and interactive information? The equivalent of the wood, leg, and tool experts in the table example above are connectors, people who have insight into the field/company/role you are applying for. They have worked there and with either the decision maker, or similar decision makers. Connectors not only put people in contact with other connectors and decision makers, they also provide and connect people to information. And the venue to speak with them is an informational interview.

clown“But,” you say, “I don’t know anyone who has that kind of information.” Maybe, but you know someone who knows someone who does. Start with family, friends, and close colleagues, and keep asking, “Who else do you think I should meet with?” You’ll get there. As one of my co-authors of our book Own the Job Hunt (due out later in 2017), Justin Wright, said about gaining access to connectors in the field of mediation, “The great thing about the informational interview process is that it’s self-correcting. I could have started out speaking to circus clowns and eventually I would have made my way to interviewing with highly experienced mediators. It just would have taken longer.”


Because it can take a number of meetings to get the information you need, many people skip this step. As described above, this results in people who may get the interview, but not the job because they don’t understand the decision maker’s world. And keep in mind that this is mostly true for people pivoting from one industry to another, but it is also true for people transitioning between companies in the same field.

Now go meet with those connectors so you can knock it out of the park in your job interviews! The investment will be well worth it.

Check out my profile and get a free 15 min laser coaching session with me!

#WisdomWednesday C2C Mini-Blog: Create your personal Do Not Do List

#WisdomWednesday C2C Mini-Blog by Greg B.

We are now full swing into the year 2017! We have formed our resolutions, set our goals, and determined what will make this year a huge success. So, now it’s time to quit!

Yes. QUIT!

Your to-do list is getting out of control and now you have added New Year goals, New Year resolutions, and several new networking/social engagements, etc, etc. It’s natural to take on more than we can handle. To say yes when a firm “no” would offer the most direct route to your destination.

Successful people do good things. Which leads to more ‘good’ opportunities. The more successful you become, the more ‘good’ things you need to decline so you can do great things.

Determining the priority is the key discipline to reaching your goal.

#WisdomWedTip: Create your personal Do Not Do List. List each task or responsibility you are going to quit and a date this will happen.

Written by Greg, our Performance and Executive Coach: Book your free 15-minute laser coaching session with Greg Here

Want to Grow Your Business? Five Questions That You Need to Answer

In my 10 years working as a Small Business Coach and Consultant, I’ve identified 5 questions that all business owners must be able to answer if they want to get more clients and increase their revenue. I think you’ll find that these ideas are very much a part of the day-today operations of your business.

1. Do you want to increase your revenue?
Sounds obvious, but it’s not. Making more money is what every business owner wants to do. But if you don’t set a specific amount, how do you know if it makes sense. In other words, how can youRevenue image arrive at a number if you don’t understand the implications OF that number? For any business to grow, it must have the capacity. This means having the needed resources – personnel, equipment, inventory, etc. that you will need to produce more products or provide more services. You may not be able to make these investments.

The point? Setting a revenue goal is a valid exercise, but it must it be achievable
and realistic. And the only way you can determine that is by examining your business model.

Ready Set Grow2. Does your business model get you there?
Your business model is how you sell and set the prices for your product or service. This means what you give in exchange for what the customer pays, and at what price. There are many kinds of business models; some are designed to make it easy for a customer to buy, i.e. easy credit terms, or the opposite – where payment must be made in full to the vendor BEFORE the customer gets the product or service. The choice you make can have a big impact on being able to pay your bills; the longer you give customers to pay, then the longer you must wait until you get the cash from the sale. This is the basic meaning of “cash flow.” Without a predictable and regular flow of funds, you run the risk of not being able to meet your obligations.

3. How did you decide which “packages” of your products or services to offer your customers?
This question is tied to question number two. Packages means the way you organize and sell your services or products. For example, you could offer to sell your powder cleanser in only gropackagesups of four cans – like Costco or any warehouse-type store does, or a lawyer could choose to only work with clients by the hour, as opposed to a set price for each kind of service they offer.
Why chose one over the other? Each communicates a different message to prospective clients, AND each affects how much and when you get paid. In the end, as you consider which approach to take, you must balance your desire to generate as much money as possible while – at same time – being attractive to new clients.

4. How do you decide which markets you’ll approach?
Everyone you can think of? The ones your competition is going for? I’d say NO to both. Who makes the most attractive customers? It’s those people or businesses who need or want what you have to offer. But how do you determine need or desire?

People’s values lay a big role in what they decided to spend their money on. Decisions are also made based on the specific qualities of your product or service, often referred to as your Unique Competitive Advantage. It’s the one thing that you do differently and/or better than your competition., which offers buyers greater value and enables you to justify higher prices.

chairsIt’s a big deal because it answers the question, “So what? ” Or what is the benefit to the customer, which is essential to convince someone to do business with you.

5. How much time does it take from first meeting a prospect to getting him or her to agree to work with you?
This is known as your conversion rate. It’s the amount of time you typically spend between the initial contact with a prospect and getting a signed agreement. If the conversion rate is a few days, say for someone ordering office supplies from Staples, then Staples gets the money that it’s owed very quickly, which is good for having enough funds to pay its bills.

ArrowBut if the conversion rate for business consulting services, for example, is two months, then the consultant must invest much more time before he or she gets the money they are owed. This is important because the rate determines how well your business runs. This same consultant has many expenses that they MUST pay to keep their business running. If it cannot meet its obligations by not having enough CASH, it will soon be out of business. Back to the conversion rate; it is this very turn-around time that dictates when the needed funds will be available.


Challenging Questions? Yes.
If you want your business to grow,
I advise you to have answers.

Check out my profile and get a free 15 min laser coaching session with me!

#WisdomWednesday C2C Mini-Blog: Deal With It!

#WisdomWednesday C2C Mini-Blog by Greg B.

Sure you have reflected on the past year, but what about your plans for 2017? Are you ready?

Will this new year be a year to THRIVE or just survive? Will you be reading a similar article next year thinking deja vu?

We each have our own unique challenges, so what is yours? Fear; doubt; lack of skill, resources, network, knowledge… Whatever your biggest challenge is, it’s time to call it out!

What if you could improve one aspect of your leadership in 2017, which would it be?

How would being bolder, more inspiring, or providing better feedback impact your role?

This week’s #wisdomwednesday tip:

Identify the biggest developmental challenge you are facing and need to overcome in order to reach your goals then develop a plan to deal with it.

You’ll be so glad you did!

Written by Greg, our Performance and Executive Coach: Book your free 15-minute laser coaching session with Greg Here

#TransformationalTuesday C2C Mini-Blog: 3 Places Sugar Hides

Written by Barb M – C2C’s Holistic Health Coach

Americans consume an average of about 22 teaspoons a day. Yikes!! It is the root cause of most if not all chronic disease that we are confronted with today. Health issues such as mood swings, diabetes, heart disease, auto-immune disease, rheumatoid arthritis, and more can be affected by sugar intake. Added sugar is also associated with increased risks of high blood pressure and high cholesterol levels.

To monitor your sugar consumption, start by reading labels and minimizing the products that list sugar as one of the main ingredients. Familiarize yourself with the other words that signal sugar: dextrose, glucose, sucrose, fruit juice concentrate, malt syrup, maltose, molasses, beet sugar, high-fructose corn syrup and evaporated cane juice. Also be aware of products that may seem innocent but often contain excessive amounts of sugar, including:

  1. Prepared and packaged foods – sugar is a flavor enhancer, so read the labels of flavored yogurts, cereal (including flavored oatmeal), frozen waffles and canned goods. Also be aware that many cold cereals that are regarded as unsweetened – such as many brands of corn flakes – contain significant amounts of added sugar.
  2. Drinks – juice, sports drinks and alcohol may all contain added sugar, as can coffee drinks that include anything more than coffee.
  3. Condiments – prepared salad dressings, barbeque sauce, ketchup, jams and jellies are common culprits.

It has been determined that SUGAR is our #1 TOXIN! It is the cause of most if not all chronic disease that we are confronted with today. It is so important to read the nutrition labels on everything we eat. Most importantly read the serving size at the top. The amount of sugar in a serving should be less than 5 grams.

When eating out, you would be surprised to know how much sugar is added to your food along with salt. It’s always best to eat/cook most of your meals at home that way you know exactly what’s in it.

CLICK HERE To find out more about Barb or book a free 15 min laser coaching session