by Leisa, our Business Strategist and Money Coach
I wanted to share with you a story about my friend, Celeste. She totally had me fooled.
From the outside, Celeste was living the life that most people aspire to. She has a growing business with tens of thousands of followers, is regularly being interviewed by podcasters and radio shows, and recently launched a new book. She’s great at coaching her health and wellness clients and they see big transformations as a result of working with her. It has taken her several years to get to this level and she’s excited about the future.
Celeste’s online business allows her to work from home and she makes a solid 6 figure income. Certainly, that’s most entrepreneur’s dream.
But appearances on the outside rarely tell the whole story.
When Celeste confessed she actually feels a great deal of frustration because no matter how much money comes in there never seems to be enough. That the hundreds of thousands of dollars that flow into her business go towards paying bills to keep her business running and taking care of expenses.
And at the end of the day – she’s got nothing left to show for her hard work.
She’s pouring her heart (not to mention her time, energy & money) into her business and most days it seems to be working.
But with every level of achievement comes yet another investment.
And that moment, that feeling of having arrived remains just out of reach.
Many business owners find themselves in the same pickle as Celeste. They are motivated, passionate and successful but still find themselves struggling to put the pieces together so they can reach their peak potential.
I’ve found that until we get clear by doing the inner work of knowing what we really want to achieve combined with the outer work around growth and profitability, we can easily end up spinning in circles with our business. Plus no business can survive for a long time without solid profitability.
To shift things around you must begin to change your heart and mind around these critical areas – including the stories you tell yourself. And delve into releasing the beliefs that hold those stories and less than savvy financial habits in place. So you can finally begin to turn the dial towards gaining the things you most want in life including more freedom and more joy.
To be able to do that though you have to stop hiding behind outward appearances and ask yourself some important questions:
#1. What is holding me back from becoming consistently profitable? When I look at my numbers, what are they trying to tell me? If you aren’t sure, this is a great reason to find a coach or mentor who can help take a deep dive look at both your financials combined with your overall strategy. Bringing in a fresh set of eyes to explore what is working and what is holding you back.
#2. Do I know my highest and most important goals and if so, am I on target to achieve them? If not, I have a helpful exercise called The Business Flower Assessment Tool that helps you get really clear on your objectives in your business. I’ve found that when we ask ourselves really good questions, the things we most want start to get clear. Part of the reason our profitability may not be where we want it to be could have to do with the products and services we are providing into the marketplace and the amount of leverage we are (or are not) creating in our business.
#3. What are the exact steps I need to take over the coming 90 days to ensure that my company is reaching its growth and profitability targets and also achieving my fulfillment goals? Take time to write a detailed action plan that allows you to take incremental steps every day without procrastinating or wasting time doing things that don’t help your bottom line.
When you put these three steps together, you’ll likely be amazed at what you learn about yourself, your business and what steps to take next to create the profitable business of your dreams!